When you want it done right---go to the pro

Re: previous post: George Foreman should have thought of this.

Night Writer has come through in the crunch again. I knew he would. Here's his take on the new 'heated car seat cooking' plan that we're going to get rich on.

Hmmm, sounds like you're talking about a real chafing dish. It's a clever thought, but not totally original; the Mongols (Tartars) used to slap a raw piece of meat under their saddles in the morning and after a hard day's ride the meat was tenderized, well-seasoned and partly cooked - this later became known as Steak Tartare.

As for your application, this is going to take some work to get over the hump, so to speak. The messy part could be mitigated by wearing pants treated with the new wrinkle-free, no-stain chemicals so you might be able to get a cross-marketing tie-in with Savanne or somebody like that, and they could even offer cargo pants with special reflective lining in the cargo pockets to keep baked potatoes warm.

The biggest problem, however, is that it's going to be hard to push the appeal of food cooked in proximity to one's butt. "Rump Roast" is about as close as you want to get, though if we were in the UK we might get away with calling this "The Buttery"; given what I saw in the latest British Advertising Awards, this might just be freaky enough to appeal - they do eat Marmite, after all. Or perhaps we could make disaffected youth the target market and call the product "Butt-Munch" or "Crotch-Pockets", which might actually give them a reason to wear their pants so low. Not sure that this is a good segment to target since I see this as a product for people going to work which means - hello - they have jobs.

Other product names off the top of my head (perhaps the wrong reference for this product): Pasta in Your Pants, Soup to Nuts, or Tush-ables. We can encourage people to try our entire line of "Seat-and-Eat" foods.

Too bad Quizno's has already locked up the "Mmm, mmm, mmm-mmm, mmm - Toasty!" slogan.